An initiative by Fernando Kaufman, creator of Selva Roca Tulum, and BY US!

A house built by hand, far from the center of Tulum, driven by vision, patience and determination. More than architecture, Selva Roca is the result of one person's commitment to creating a place where people can gather and reconnect with nature. This project explores the stories behind spaces that carry the mark of those who build them. Looking beyond design to reveal the ideas, people and purpose that give each place its soul.

Cinematic storytelling for architecture, hospitality and meaningful spaces.