A one-week production in Dubai documenting MetaRuffy, a Web3 and cryptocurrency project building entertainment experiences across the metaverse through blockchain, VR and AR technology.

Joining the team as filmmaker, we documented the brand throughout two days at Crypto Expo Dubai capturing its activations, community, CEO keynote and the real interactions happening around the project.

From the energy of the expo to the people behind the brand, the focus was on creating a complete visual record of MetaRuffy's presence at one of Dubai's international crypto events.

Filming by BY US!